Real Estate Media + AutoHDR
Luxury Vision × AutoHDR
I've shot and edited hundreds of videos and photoshoots for luxury properties.
Built RE photo business while studying machine learning
Hit first six-figure month right after graduating
Hired someone to run the photo business to focus
That business still runs on 30 min/week
0 to 15% of US listings in one year
- Not delegating sooner
- Trying many client acquisition methods
- Doing too many things at once
- Thinking no one can do it as well as me
- Systems / automations
- Dedicating time to sales
- Recruiting with test projects
- Still learning to delegate sooner
- One client acquisition method only
- Getting rid of everything else
- Finding people who do it better than me
- Recruiting with test projects
- Don't let other people set the ceiling of what is achievable
- You're capable of 100x what you think, but you just don't see it
(get back your time)
(grow)
- Getting clients
- Client booking calls
- Shooting
- Editing
- Delivery
- Revisions
- Invoicing
- Accounting
- Marketing
- Vision
- Recruiting
- Customer service
- Graphic design
- Communicating with editors
- Coordinating photographers
- Getting info about shoots
- Tracking payments
- Scheduling
- Tracking orders
- Project management
Revenue is capped because shoots are capped.
- Getting clients, booking calls, shooting
- Revisions, invoicing, accounting
- Marketing, vision, recruiting
- Photo editing
- Video editing
Took on more shoots
- Getting clients, booking, shooting
- Revisions, accounting, marketing
- Vision, recruiting
Photo editing
Video editing
- Scheduling & coordination
- Tracking orders
- Project management
- Invoicing
- Getting clients, booking, shooting
- Accounting, vision, recruiting
- Customer service
- Delivery, revisions, marketing
- Communicating with editors
- Paying photographers, graphic design
- Getting clients, booking, shooting
- Accounting, vision, recruiting
- Customer service
- Delivery, revisions, marketing
- Editor comms, photographer payments
Way more time for shoots
- Getting clients, booking calls
- Accounting, vision, recruiting
- Training shooters
- Delivery, revisions, marketing
- Editor communication
- Shooting
- Getting clients, booking, shooting
- Accounting, vision, recruiting
- Training docs + training shooters
- Delivery, graphic design, revisions
- Marketing, editor comms, payments
- Shooting
- Getting clients, booking calls
- Accounting, vision, recruiting
- Training shooters
- Delivery, revisions, marketing
- Editor communication
- Shooting
- Getting clients, vision, recruiting
- Training docs + creating systems
- Delivery, revisions, marketing
- Editor comms, payments
- Pre/post-shoot calls
- Booking, customer service
- Shooting
- Scheduling & invoicing
- Project management
- Accounting
Spending all time doing sales — zero fulfillment work
- Getting clients, vision, recruiting
- Training docs, systems, processes
- Delivery, revisions, marketing
- Graphic design, editor comms
- Pre/post-shoot, booking
- Customer service
- Shooting
- Scheduling & invoicing
- Accounting
- Recruiting, refine training + systems
- Managing and monitoring metrics
- Incentivize people — teach growth playbook
- Delivery, revisions, marketing
- Graphic design, payments
- Pre/post-shoot calls
- Booking, customer service
- Shooting
- Scheduling & invoicing
- Orders & project mgmt
- Accounting
- Photo editing
Irreplaceable value
Matt (working on AutoHDR)
- Recruiting, refine training + systems
- Managing and monitoring metrics
- Teach growth playbook
- Delivery, revisions, marketing
- Graphic design, payments
- Pre/post-shoot calls
- Booking, customer service
- Getting clients
- Shooting properties
- Scheduling & invoicing
- Orders & project mgmt
- Accounting
- Photo editing
- Shooting
The biggest took their competitive advantage and went all in on it to scale.
For some it's quality, but for many it's actually customer experience/relationships.
That's why we're leaning into the market lead model.
They understand the role
They genuinely desire the role
They have the skills & ability
- Paid trial work before hiring
- Real tasks, real evaluation
- See work ethic & communication
Rate each person against your core values
| Name | Integrity | Growth | Ownership | GWC |
|---|---|---|---|---|
| Sarah | + | + | + | ✓ |
| Mike | + | +/– | + | ? |
| Jake | – | + | – | ✗ |
+ Exhibits +/– Sometimes – Doesn't exhibit
Once your headache goes from getting clients to managing a million moving pieces during growth
Voice cloning & AI audio
AI video clipping
Voice-to-text everywhere
Async video messaging
AI reasoning & writing
AI image generation
The automate anything tool
Connect tools + write prompts = automate anything
Scan Realtor.com listings & draft cold emails automatically
Draft responses that sound like you
Automatic follow-ups on unpaid invoices
Ask happy clients for reviews at the right time
Monitor what others are charging in your market
Track what content is working for competitors
What gets tracked gets improved. I look at this, not at revenue.
📊 Dashboard image (data.png) — add your screenshot here
Visit autohdr.com/claim-bonus to claim your bonus month