The Social Media Playbook

Post Like a Pro

A simple system for becoming the agent your market thinks of first

01 / Who Are We

Nashville Media Co

Built from the ground up into a full luxury real estate photo and video team
We shoot, edit, and coach agents on how to actually use the content we create
Every framework in this deck comes from real shoots and real client results, not theory
We run this same system ourselves, every single week

Our approach

We do not just create content. We build the systems that make content easy to keep creating.

Reach Out

nashvillemedia.co

02 / The Shift

Social Media Isn't Optional Anymore

Branding is what people feel. Marketing is how you get there.

Buyers and sellers research their agent before they ever pick up the phone
The agent who shows up consistently becomes the agent people trust
Attention is a lead source now, not just referrals

Ask yourself

When someone in your market thinks of real estate, is it you?

03 / Your Advantage

Your Personal Brand Is Your Competitive Advantage

People do not follow real estate. They follow people
Ryan Serhant did not build his following by selling listings, he built it by selling himself
Your personality, your niche, and your neighborhood knowledge cannot be copied
Find the one thing you want to be known for and lean all the way into it

Remember this

The listing gets someone to your page. The person gets them to stay.

04 / The Main Thing

People Overcomplicate This. Just Post Consistently.

Post to your story at least 6 days a week, twice a day if you can
Post a minimum of 2 reels every single week

You don't need a film crew. You need consistency.

05 / Friction

What's Actually Holding You Back

Friction is anything that makes it harder to hit record. Removing it is what this whole deck is about.

I don't know what to say
I don't know what to post
I don't like how I look or sound on camera

Everyone feels this. Post anyway.

05 / Keep It Simple

Just Use Your iPhone

Keep it simple, your iPhone is enough
Meta glasses, the Pocket 3, the Osmo, a full camera, all of it just adds friction
More gear is more complexity, not more content

05 / Quick Wins

3 Settings That Instantly Level Up Your Content

Clean your lens every single time, check it right now
Update your camera settings
Update your Instagram upload settings

Camera settings

Record video at 4K, 60fps
Keep export settings consistent across your team

Recommended gear

nashvillemedia.org gear kit

Confirm this link is current before publishing

05 / Filming

Two Ways to Film

With a partner

Grab another agent and film each other

Bring a buddy to your next listing preview, pull out your iPhones, and just hit record.

Solo

A simple rig you keep in your car

Affordable, easy to use, and always with you, so recording yourself is never the excuse.

05 / Level Up, Optional

Using Your Gimbal

How to use it

Download the app
Calibrate every single time
Use it to track yourself hands free

Should you bother yet

This is a level up tool, not a starting point
If you are not tech savvy or forgetful, it will just add friction
Post consistently for 6 months to a year before you add this to your gear

06 / What To Post, Stories

Stories

Behind the scenes of brokerage meetings
Construction and community updates
Polls, great for engagement
Showings

Impromptu selfie videos, random thoughts
Re-share posts, yours or others
Tag people and places, always provide context

06 / What To Post, Reels

Reels

Behind the scenes: a day in the life, staging, open houses, client meetings
Quick tips: three tips for selling homes faster, staging, lighting, professional media

Client success stories: before and after homes that sold quickly
Market updates: local stats, home prices, trends, reasons to buy or sell
Local expertise: hidden gems in your community that showcase the lifestyle

06 / Hooks

Hooks That Stop the Scroll

No selling. No agent talk. Just make people feel something about the place.

POV Hook

"pov: you and your partner just said yes to your first home"

Aspirational

"I don't want a mansion. I want a home with a big yard and good schools"

Local Discovery

"3 coffee shops locals actually go to"

Money Hook

"This one mistake will cost you $10,000 when buying a home"

06 / Inspiration

Steal Like an Artist

A good artist copies, a great artist steals
Pick 6 favorite real estate accounts and follow only them
Copy their style for a few months before you look anywhere else
Twenty open tabs of inspiration is how you end up posting nothing

06 / Avoid This Trap

Chasing Trends Is a Trap

Chasing trends and chasing views is a never ending cycle
Authenticity beats views, every time
Lead with your story, share what makes you, you
You are not chasing a one hit wonder, you are building real connections

The real goal

The goal is a conversation with a buyer or seller, not a viral moment.

07 / Scripting

Scripting With ChatGPT

Always write your script before you film
Keep every script under 90 words, 45 is even better

Over 90 words and your video runs past a minute. That doesn't perform on Instagram. Film your voiceover separately, then capture b-roll on site.

Can't find the words

Talk it out, use Wispr Flow or your phone's voice to text
Yap into your notes app, then hand it to ChatGPT to polish
ChatGPT gets you 70% of the way, you finish the rest

08 / Take Action

Your Next Post Starts Today

Instagram rewards consistency, not perfection
Don't fall into the yo-yo pattern, once a month won't work
Follow up every post with a newsletter or lead funnel
People go to Instagram to get to know, like, and trust you, not to search for an agent

Pick one hook from this deck and post it this week.

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